Our Story
Seek® is an elevated health and wellness brand that embraces simplicity in its approach to well-being.
Founded in South Florida in 2020 by Caleb and Will's mom, Karen, the brand was born out of her frustration and desperation after struggling with multiple chronic illnesses.
Unable to piece together all of the advice she received from numerous health experts, she took her wellness into her own hands.
Now, her sons Caleb and Will are driving the brand forward, helping those like their mom who are frustrated with conventional medicine and seeking life to find real healing.
Karen
"Growing up, I was sick and in and out of the hospital all the time. My childhood through college years was numerous surgeries, antibiotics, allergy shots, breathing treatments and steroids.
Once Caleb was diagnosed with cancer, the stress took a toll on my body. Through the years, I have been diagnosed with Hashimoto's thyroiditis, Lupus, EBV, CIRS, mold toxicity, MCAS, anemia, adrenal fatigue, multiple chemical sensitivities, and other autoimmune issues.
Having chronic illnesses is a very lonely path. Each day can be a struggle. There are days where you don’t even know if you can get out of bed. I have moved 22 times to try and preserve my health, which is exhausting.
All this is to say that I hear you. I know what it’s like to sit on the sidelines and watch as healthy people live their lives. It’s frustrating to not be able to work out, to not cook healthy, to not be a part of a bigger community.
I created these clean products out of a desperate need to find high quality supplements and coffee without fillers.
I never wanted to live my life seeking to survive.
I want to seek to live."
Caleb
"My health journey began at the age of 2 where I was diagnosed with a stage-5 eye cancer called retinoblastoma.
While that battle resulted in the loss of my left eye, I am now fortunate enough to say that I've been cancer-free for over 20 years.
To regain lost depth perception and balance skills, my parents placed me in gymnastics. I progressed to become a level 10 competitive gymnast and trained in that sport for over a decade.
After surviving cancer and training for a sport like it was my job, I became very passionate about living a life of wellness. However, I quickly realized it was complicated to live a life of wellness on your own.
It’s complicated figuring out what supplements to use, what tests to take, and what health practitioners to see. I saw my mom struggle with this first-hand for years.
Wellness is complex.
Out of the complexity, the vision for Seek® was born.
Wellness should be simple."
Will
"Since I was a kid, health and wellness were just ingrained in me. When my brother got cancer while I was a baby, it changed everything. My mom transformed our family’s approach to health—from the vitamins we took to the food we ate. This new way of living became my normal.
In middle school, I was diagnosed with dyslexia. Reading and writing were hard, but as a kid, I didn’t care. It wasn’t until college that I realized I couldn't learn like everyone else and it took me ten times longer to study. By my second year, I was frustrated because I wanted to learn about business and marketing but hadn’t learned a thing.
I got really into health and wellness when I started experiencing chronic illnesses passed down from my mom. The more I learned, the more I realized how complicated wellness has become. Watching my mom struggle over the years, I wanted to simplify things not just for myself, but for her too.
This is when the vision for Seek® was born. I dropped out of college, thinking the best way to learn about business is to start one. It hasn’t been easy, but I have no regrets."
Our mission at Seek® is to redefine what it means to live a life of wellness.